“Bob Marley: One Love”

It was a good idea for “Bob Marley: One Love” to open on Valentine’s Day. Not just because there hadn’t been a decent box office performer in weeks (and even “Mean Girls and “The Beekeeper” were only mild hits) and the market was ripe for a takeover. Not just because the holiday weekend needed a blockbuster and “Madame Web” wasn’t up to the task. But because the movie had “Love” in its title, it could dominate the couples’ scene on Wednesday and ride that insurmountable lead to winning the weekend. The result was a domestic take of over $50 million, enough to already make it the 2nd-biggest movie of the year, behind only “Mean Girls,” which it will probably overtake before the week is out. The film can be associated with a brilliant commercial decision, but not so much its creative ones.